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Sales & Marketing

Sales & Marketing

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Professional Marketing for Competitive Advantage

Who Should Attend:

  • Marketing Professionals
  • Customer-facing Managers & Supervisors
  • Anyone with something to sell, internally or externally

Course Objectives:

  • An overview of the scope of Marketing and principles of Marketing Management
  • Familiarity with the core concepts, mission and objectives of marketing
  • Explore ways to build and emphasise your Competitive Advantage
  • Understand the importance of using market segmentation to target marketing effort
  • Identify the stages of the Product Lifecycle and how to market products at each stage
  • Master strategies for the mix of promotions that will lead to best results
  • Learn how to organise and manage your Distribution Channels
  • Familiarity with the process of Strategic Planning in marketing
  • Understand how your attitude and superior personal relationships are key to success
  • Master techniques for personal selling, advertising, public relations, sales promotions.
Branding Basics

Who Should Attend:

  • Brand Managers, Marketing Managers, Market Research Managers & Product Managers
  • Recommended for all employees who want to expand their knowledge and understanding of brand management

Course Objectives:

  • This certificate indicates that a participant has mastered the knowledge of build brand equity by properly choosing brand elements, designing marketing programs and activities
  • Enhance awareness and knowledge about branding issues in creative industries
  • Develop ability to identify strategic issues in branding of creative products
  • Develop critical perspectives in evaluating research in branding and applying them in strategic management of brands in creative industries
  • Develop hands-on abilities on brand building and marketing.
Managing Key Accounts

Who Should Attend:

  • Experienced Sales Directors, Sales & Accounts Managers seeking to brush their Client Relation
  • Corporate Executives
  • Advertising Managers
  • Business Development Managers
  • Skills

Course Objectives:

  • Study the dynamics of account management and deeply understanding your clients’ needs and buying behaviours
  • Key areas pertaining to handling customer complaints and grievances
  • Setting a benchmark for creating the goals and objectives of the key account manager
  • A strategic insight to achieving better sales results and higher profit margins
  • Study and comprehend the different types of buying conduct and its impact on buying choices.
  • Ways to polish your negotiation skills.
Powerful Salesman

Who Should Attend:

  • Clients-facing Sales Managers
  • Sales Team Leaders
  • Sales Team Members

Course Objectives:

  • Understand the modern approach to selling using emotional intelligence
  • Develop your style and strategy for selling
  • Develop exceptional skills of communication and persuasion
  • Build empathy and rapport to develop a strong connection with potential buyers
  • Master objection handling and deal skilfully with difficult or challenging customers
  • Learn techniques for dealing with setbacks and adversity
  • Understand how to guide your clients to make decisions that ensure their highest satisfaction
  • Triple your closing ratio and make more money!
Advanced Negotiation Skills

Who Should Attend:

  • Experienced professionals with negotiating responsibilities
  • Mid & High level managers
  • Professionals involved in the process of buying & selling
  • Sales Directors & Managers

Course Objectives:

  • Overview of types and phases of negotiations and skills required for successful negotiation
  • Cover the latest and upcoming techniques for negotiation
  • How to negotiate successfully
  • Enhancing and emphasising on the key negotiation skills that every professional should possess
  • Studying BATNA (Best Alternative to a Negotiated Agreement) and ZOPA (Zone of Possible Agreement) in detail
  • Avoiding standstill situations and deadlocks
  • People management during negotiations
  • Learn techniques for staying focused and managing your emotions
  • Develop strategies to find mutual gain, reach consensus and terms of agreement
  • Gain powerful non-verbal awareness to understand and use body language to recognise buying signals and overcome objections
  • Learn how to manage disagreements and negotiate in difficult situations.
Advanced Selling Skills & Techniques

Who Should Attend:

  • Sales Professionals seeking to enhance their career
  • Client-facing Sales Managers
  • Sales Teams

Course Objectives:

  • Understand sales forecasting, ways to give a sales presentation, account management and basics of customer relationship management
  • The importance and ways to convert hot leads to sales
  • Qualities of a superb sales professional
  • Conduct a comprehensive Sales SWOT Analysis
  • Understand the key concepts – Buying Cycle vs. Selling Cycle
  • Optimise key strengths and work on your weaknesses as a sales person
  • Learn how to tap new markets and effective ways to retain the current clientele
  • The significance of managing customer relationships and learn that account management is the key to better sales
  • Realise and learn the significance of maintaining your motivation levels when the sales cycle is on the downside.
  • Develop your style and strategy for selling
  • Develop exceptional skills of communication and persuasion.
Digital & Social Media Marketing

Who Should Attend:

  • Marketing Professionals seeking an insight to Digital Marketing
  • Traditional Marketing Professionals who are looking to progress in their careers and enter the online world of marketing
  • Small & Medium Business owners looking to grow their business
  • Sales Professionals
  • Students or fresh graduates looking for a suitable job opportunity in this field
  • Any/all employees responsible for developing company’s online strategy

Course Objectives:

  • Overview of Digital Marketing and Social Media
  • Introduction to Social Media – Understand Social Media Marketing and how to execute a smart and effective campaign to raise awareness through various social media and digital marketing platforms
  • Exploring Content Marketing & Social Media - Significance of Content Marketing and how this can be used to increase reach within your target market
  • Recognize various channels and activities necessary to plan, implement and manage a practical digital marketing strategy for your business
  • Relate your Online Marketing Goals to your company goals to in order to keep the Digital Plan in-line with the strategic plan of your company
  • Know-how of analyzing online data, social media and online marketing, SEO, mobile solutions and develop skill-set to understand the dynamics of how online marketing works
  • Focus on Practical SEO – Lead Generation through Search Engine Optimization using Google and related analytical tools
  • An overview of Social Media interaction techniques and important platforms used to promote your organisation.
Managing a Winning Sales Team

Who Should Attend:

  • Newly Appointed Sales Team/Managers
  • Sales Managers & Sales Teams

Course Objectives:

  • Stimulate and energise a sales team through different incentive measures
  • Enhance sales abilities and perform efficient sales team management
  • Inspirational measures by sales managers to keep their teams focused, motivated and interested in their work
  • Teach the significance of being a consistent and steady team member and the importance of each members role in a team
  • Developing skills required to be a powerful salesman
  • Motivational techniques and the importance of staying inspired and excited about performing at the optimum level
  • Learn ways to get the most out of your team
  • What being productive means
  • The principle of discipline and instill the importance of being consistent.
Mastering Media & Public Relations

Who Should Attend:

  • Marketing Managers & Executives
  • Professionals seeking to pursue a career in PR or Media Relations

Course Objectives:

  • Learn how to network for success and master your “Meet and Greet” opportunities
  • Identify how to dress for success
  • Obtain tips and techniques to write effectively
  • Understand the importance of goal setting, and how to do it
  • Explore how to manage media relations
  • Learn how to plan issue and crisis communication
  • Identify ways to make the best use of social media.